{"id":2944,"date":"2023-10-10T05:17:17","date_gmt":"2023-10-10T05:17:17","guid":{"rendered":"https:\/\/ministeriodelcomportamiento.es\/?p=2944"},"modified":"2023-10-10T13:13:51","modified_gmt":"2023-10-10T13:13:51","slug":"nudgefest-un-evento-dedicado-a-entender-y-modificar-el-comportamiento","status":"publish","type":"post","link":"https:\/\/ministeriodelcomportamiento.es\/index.php\/2023\/10\/10\/nudgefest-un-evento-dedicado-a-entender-y-modificar-el-comportamiento\/","title":{"rendered":"NudgeFest, un evento dedicado a entender y modificar el comportamiento"},"content":{"rendered":"\n

El pr\u00f3ximo 19 de octubre tendr\u00e1 lugar la primera edici\u00f3n del NudgeFest<\/a>, un evento sobre Ciencias del Comportamiento para arquitectos de las decisiones<\/strong>. Y es que ya contaban Richard Thaler y Cass Sunstein, en su libro Nudge, que muchas personas lo son sin ser conscientes de ello: desde un m\u00e9dico que describe los tratamientos posibles a sus pacientes a unos padres que le explican a sus hijos las diferentes opciones educativas que tienen a su disposici\u00f3n. Los autores subrayan que \u00abdetalles peque\u00f1os, en apariencia insignificantes, pueden tener un importante efecto en la conducta de las personas<\/strong>, […] atrayendo la atenci\u00f3n de los usuarios en una direcci\u00f3n determinada\u00bb. <\/p>\n\n\n\n

De esta forma, en esta primera edici\u00f3n, se hablar\u00e1 de algunas de las aplicaciones de las Ciencias del Comportamiento: como adentrarse en el mundo del Behavioral Design<\/strong> con Oto Whitehead<\/a> o c\u00f3mo esta disciplina puede contribuir a que los pacientes sigan los tratamientos prescriptos por los m\u00e9dicos, con Emma Bernardo Sampedro<\/a>. Adem\u00e1s, la ponencia principal correr\u00e1 a cargo de Diego Valero<\/a>, presidente de Novaster y profesor de IE University<\/strong>, quien presentar\u00e1 la charla titulada \u2018Mi yo futuro\u2019, con la vista puesta en las dificultades para ahorrar a largo plazo. Tambi\u00e9n analizar\u00e1 c\u00f3mo las estrategias basadas en la Econom\u00eda Conductual pueden motivar a las personas a pensar m\u00e1s en su jubilaci\u00f3n y planificar mejor su futuro financiero.<\/p>\n\n\n

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\"\"<\/a><\/figure>\n<\/div>\n\n\n


El evento, organizado por la agencia de Behavioral Design, Woko<\/a> y El Ministerio del Comportamiento, tendr\u00e1 lugar el pr\u00f3ximo jueves 19 de octubre en el Madrid International Lab (Calle de Bail\u00e9n, 41), a las 19.00 horas. Y, tras las charlas, habr\u00e1 un espacio reservado para el networking. Inscr\u00edbete gratis aqu\u00ed<\/a>. El aforo es limitado.<\/p>\n","protected":false},"excerpt":{"rendered":"

El pr\u00f3ximo 19 de octubre tendr\u00e1 lugar la primera edici\u00f3n del NudgeFest, un evento sobre Ciencias del Comportamiento para arquitectos<\/p>\n","protected":false},"author":1,"featured_media":2945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[35,36],"tags":[73,63,55,88,87],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bancaseguros","category-salud","tag-behavioral-design","tag-behavioral-economics-insights","tag-ciencias-del-comportamiento","tag-economia-de-la-conducta","tag-nudgefest"],"yoast_head":"\nNudgeFest, un evento dedicado a entender y modificar el comportamiento - Ministerio del comportamiento<\/title>\n<meta name=\"description\" content=\"El pr\u00f3ximo 19 de octubre no te pierdas el NudgeFest, un evento sobre Behavioral Science para entender y modificar el comportamiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ministeriodelcomportamiento.es\/index.php\/2023\/10\/10\/nudgefest-un-evento-dedicado-a-entender-y-modificar-el-comportamiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NudgeFest, un evento dedicado a entender y modificar el comportamiento - Ministerio del comportamiento\" \/>\n<meta property=\"og:description\" content=\"El pr\u00f3ximo 19 de octubre no te pierdas el NudgeFest, un evento sobre Behavioral Science para entender y modificar el comportamiento.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ministeriodelcomportamiento.es\/index.php\/2023\/10\/10\/nudgefest-un-evento-dedicado-a-entender-y-modificar-el-comportamiento\/\" \/>\n<meta property=\"og:site_name\" content=\"Ministerio del comportamiento\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-10T05:17:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-10T13:13:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ministeriodelcomportamiento.es\/wp-content\/uploads\/2023\/10\/nudgeFest_Ministerio_del_Comportamiento.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emma Bernardo Sampedro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emma Bernardo Sampedro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ministeriodelcomportamiento.es\/index.php\/2023\/10\/10\/nudgefest-un-evento-dedicado-a-entender-y-modificar-el-comportamiento\/\",\"url\":\"https:\/\/ministeriodelcomportamiento.es\/index.php\/2023\/10\/10\/nudgefest-un-evento-dedicado-a-entender-y-modificar-el-comportamiento\/\",\"name\":\"NudgeFest, un evento dedicado a entender y modificar el comportamiento - 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